Surf, sun, and fun - the most common things Long Beach, California is known for. Thanks to Wisdom Tees,
we can add another phrase to that list: sustainable style. Many of the
eco-clothing brands like to use shocking images on their apparel to try
and inspire others to act, but Wisdom is different. "We believe that
wearing our Wisdom tees with purely positive and inspiring
affirmations, one will have a clear impact on his or her personal
well-being as well as the health of our communities and planet," says
the company’s bio.

As a recently-established brand, they first focused
on making sweatshop-free t-shirts (printed with water-based inks), but
will soon be offering their popular styles on organic cotton,
furthering their commitment to bettering the planet. By signing up for
the company’s e-mail newsletter, you are entered into a monthly drawing to win a free Wisdom Tee.

WT’s
first three designs, sporting text statements, have been featured in a
wide variety of media outlets and still get oodles of attention.
"Buddha is my homeboy," "peacemaker," and "one planet, one karma" are
still available in the company’s online store, as well as four new
designs. Three of the new graphics available feature artistic images of
the most well-known social and spiritual legends: Mother Theresa, Dalai
Lama, and Ghandi.

Last but not least, the company’s first organic
cotton shirt for men and women displays a delicately simple list of
inspirational and centering words, no doubt representing the purity of
the organic cotton the tees are made of. Prices range from $28-$36 for
women’s t-shirts and $26-$34 for men’s styles. Ten percent of all money
made from purchases is donated to Kiva,
a non-profit website that loans money to small businesses in developing
countries, "helping the world’s working poor make an important step
towards economic independence."