Like many indigenous peoples, the Sami of Scandinavia have a deeply rooted respect and connect to nature. Keeping a harmonic balance between humans, plants, and animals is the root of their culture, and has been so for thousands of years. From these values, BonnieSiefers established luxurious and affordable eco-clothing line Jonäno in 2005. In their native language, jonäno means "everybody healthy," symbolizing the company's dedication to sustainable fibers and fair trade practices.

Our mission is to maintain the essential nature of life by providing exceptional apparel that promotes healthy lifestyles while preserving the environment for future generations. We recognize the need to balance quality and eco-conscious living. This is why our company designs and manufactures stylish organic clothing using certified organic or eco-friendly fabrics and sources according to Fair Trade standards.

Using internationally certified organic cotton, bamboo, and hemp fabrics, the brand is well-known for its ecoKashmere collection. Made from a blend of bamboo, organic cotton, and a small percent of lycra, ecoKashmere is made into classic, diverse affordable wardrobe pieces for women, men, and babies. A monthly drawing is held through the website, giving everyone a chance to win their own piece of ecoKashmere. The Daffodil Line is a unique, limited edition organic cotton t-shirt for $29.95. When you buy one of these shirts, $10 will go to one of three non-profits (you choose which one) to fund the fight against cancer. Also available is a unique line of Eco Scrubs for medical workers, made from 100% organic cotton in calming colors.

Currently, the only items available for men are short- and long-sleeve shirts in a variety of colors, ranging in price from $17-32. The Sami Baby collection features some truly adorable items for newborns, including blankets, booties, hats, onesies , tees, pants, bath items, and more. The women's line is expansive, as expected, with a variety of top styles, as well as skirts, pants, dress, shorts, and tanks, with prices ranging from $9.99-52. All orders over $100 get free shipping, so feel free to splurge.