Off the Mat, Into the WorldIn just the past 30 years, yoga has grown from being seen as a hippy-like hobby for bored housewives to a widely prescribed, physically and spiritually taxing experience that helps people of all background balance their lives. Embracing the specific yogic concept of ahimsa, or non-harming, Yoga, Tribe and Culture has created a clothing company that inspires others to use the 6,000-year-old knowledge of yoga in their daily interactions. Also in line with the same principle, the brand's items for men, women, and children are made from fair-trade, organic cotton. "Buying organically produced food and wearing organically produced clothing is the way of the future. As consumers, we have a tremendous amount of power to direct the future of our world. We have a choice regarding where we put our money and what kind of products we purchase. The right choices can positively affect our earth for generations to come."

The company was started only three years ago by Carmena Su and James Wvinner, who both shared a love of yoga, art, and fashion.

[Our] dream was to create a line of clothing and media products that was hip and authentic while using consciously sourced materials. Yoga, Tribe and Culture arose out of living in this day and age – to make sense of our identity consciously (or not) by the way we dress, what and who we listen to and where we devote our energy."

This passion for change has attracted some of the most well-known faces on modern day yoga to the brand, such as: Shiva Rea, Duncan Wong, Seane Corn, and the AcroYogis. YTC is also a major supported of YouthAIDS, a global, action-based initiative, working in more than 60 countries to educate and protect young people from HIV/AIDS. A limited edition women's tank top and men's t-shirt (featured in the image above) is available, which gives $10 of each shirt sold directly to YouthAIDS.

Yoga means Union – it is a worldwide spiritual and physical practice but you don’t have to have a yoga mat or go to a yoga class to practice yoga. Skaters, surfers, dancers, knitters, musicians, couch potatoes can all be great yogis. Our goal at Yoga, Tribe and Culture is to speak to the urban yogi, combining ancient yogic concepts and intentions with a strong, modern, bold design. Ideally a yogi is someone who is engaged with the world and who dedicates their practice to the betterment of others.

As previously mentioned, items for men, women, and children are available from the company's online store. Currently, there is only one design available for both babies and toddlers, for $30. Three different collections are available for women, mostly comprised of tank tops, but some long sleeve tops are available as well, with prices ranging from $40-42. Men have 3 collections available as well, ranging from $32-40. If you join the company's e-newsletter mailing list, you received 10% off your first order.