Victoria-E.com for GreenOptions.com

Green Style Spotlight: Belle & Dean

What is the organic cotton market like in Singapore? Quite sparse, according to Belle & Dean. Founded by two savvy Brits, this brand offers no-nonsense clothing for men, women, and babies. After leaving London in 2005, Dean and Issy started B&D, even with their lack of business experience.

Not only are they dedicated to using organic cotton for all of their items, their foreign factories all run on strict fair trade principles and seek to benefit the local community of which they are a part . "We take responsibility. We don’t like to turn a blind eye on things. Our clothes are not made by children or in unfair working conditions. Sure, we might pay a little more but it’s what we believe in and it’s what we want to do. And it’s not just in the factory either. The good thing about organic farming our way is that the farmers and pickers are not exposed to harmful chemicals in the field."

Organic cotton, certified in both Switzerland and the USA, is made into some simple yet beautiful items for the whole family. It may seem a bit cheesy when you see a couple wearing the same thing, but it is much more adorable when a mom or dad and their baby are wearing matching t-shirts. Blank tops are available in all sizes, though one of the unique allures of the brand are the detailed animal sketches on the majority of their collection. The delicacy of nature's creation is captured in these images, helping to continually foster respect for our Mother Earth; creatures available include: the bear, elephant, giraffe, rooster, turtle, peacock, donkey, zebra, scallop, cow, pig, and rabbit. A selection of the breeds featured are covered in detail on the company's website, sharing facts such as the animal's scientific name, habitat, and importance.

The largest fraction of items are available for babies, including t-shirts, blankets, onesies, a knitted cardigan, trousers, bibs, gift sets, and more. Men and women are only offered t-shirts and tanks, but they are worth a look thanks to those stylish illustrations, with prices ranging from $25-$40 per piece. "We like to keep our ear to the ground. When there’s a way that makes less of impact on the environment - a better way - we want to know. We’ll always be looking out for new ideas and new ways of making people think. That’s why we choose to grow slowly - so that we don’t miss anything along the way. We’re in no hurry. We’re passionate about what we do. Making sustainable clothes is just the first step. We have to make people see why next. That’s what might take a bit of time - but we know it’ll be worth it."

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